Rag's To Riches Story from 1954 ... Holds Secret About Working Online
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In the summer of 1954, four hundred wealthy businessmen were invited
to hear about a joint business venture.
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Hands were shaken, coffee was served, and for the next few
hours, this influential group of no-nonsense dealmakers
listened intently to how this deal would play out.
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History would show that this was one of the sweetest deals
ever offered in business.
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Those that embraced this idea would make thousands of times
their original investment ... most would make millions.
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This was not a naive group of wet-behind-the ears dreamers, awestruck
by the thought of sudden riches, or easily swayed by emotion.
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No, this was a hard-nosed bunch, accustomed to dealing with bankers and
politicians.
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Here were the captains of their industry, being offered the
deal of a lifetime. Their reaction is what is fascinating.
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How many jumped at the deal?
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How many of those original 400 had the foresight to run with
this deal ... and beat out the competition?
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As it turns out, exactly three.
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The creator of this idea - ever the businessman - understood;
he said, "After all, all we were offering them was a name,
a set of plans, and a dream!"
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A name, a set of plans, and a dream...
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The deal was a simple one: $500 down and $5 per day was all
they had to pay for the rights to use a name and a set of plans ...
to make the dream of a lifetime come true.
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Who was this man?
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Who was this businessman and what was he selling? You may not
recognize his name but you certainly know his company. Today,
it is one of the most recognized brand names in the world.
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Opportunity: "...Opportunity comes often,
it knocks as often as you have an ear trained to hear it,
an eye trained to see it, a hand trained to grasp it,
and a head trained to use it."
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This quote is from "Twenty Tips For Success"
by Mr. Kemmons Wilson, founder Holiday Inn, America's Innkeeper
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In 1951, Kemmons Wilson was on vacation with his family and became
disgusted by the motels of the era that charged $2 extra for children,
"We have five kid's, so our $6 room became a $16 room," he said.
One year later, he opened his first Holiday Inn where children could
stay for free and families were assured of consistently clean, safe,
rooms.
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Within a very few years, Holiday Inn setup the first nationwide motel
computer reservations network and then, everyone wanted in on the deal.
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A centralized computer system was something that the rest of industry didn't have
at the time. The competition was too scared to make the major investment needed
to win ... so they lost and the people that joined Mr. Wilson became very big
winners.
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"From that point on it wasn't a question of trying
to sell franchises - it was a question of allocating them."
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The important point [call it the secret] or lesson from this meeting?
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First, when the risk is small - don't hesitate. In this
case; $500 for the use of the Holiday Inn name plus five
cents per room per day - about $5 a day on a 100 room
motel - was a pittance compared to what investors made
on this deal.
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But the most important leasson is what to do when people turn you down:
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- Don't give up when the "experts" say it "won't work".
- Find something your competition doesn't offer.
- Big winners are those that are willing to take a risk.
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"Find something your competition doesn't offer".
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If you get turned down, "don't give up", be persistent, find something
your competition doesn't offer, then you will get what you want.
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The biggest reason for Holiday Inns' success was a risk taker founder,
backed by hard working no nonsense franchisees that were willing to invest
millions in the first nationwide computer reservations network.
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Fast forward now to 2009 and the Internet...
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I would like to propose something your competition doesn't offer.
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I'm going to ask for a little more of your time - to read a few more pages
about something on the Internet that your competition doesn't offer.
It's about a lesson from one of the other big success stories in American
business and how they used a special marketing trick to beat out their
compitition and become very big winners.
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You'll get to use this marketing idea to build a huge mailing list
and put the profits in your pocket.
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It's a crazy story but it's fun to read.
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Now, turn the page so you don't wind up standing in
line after everyone else learns about this deal,
Click Here.
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All the best,
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